The Solutious marks needed to set the tone for the playfulness and character of the products themselves. Our approach was to develop characters built from elements which described their function, helping them stand out from the crowd by offering a more personal and playful experience than the competition.
Stella mark.
Stella mark with tagline.
Solutious brand family featuring the Stella and Rudy products.
Stella Brand Development

Meet Stella and Rudy, who represent Solutious' main products. Stella is a graph with a moustache and Rudy is a server farm with a monocle. The parent mark for Solutious is built from elements of each.

Front cover.
Usage guidelines introduction.
Stella mark, usage specifics.
Stella Brand Guide

The brand guide shows the usage guidelines as dictated by Stella's cast of characters.

Stella Business Cards