The third largest software company in the world, SAP is the market leader in enterprise application software. As the volume of information that businesses collect grows exponentially, SAP is developing new ways to enable them to make meaningful analysis and predictions from the noise. The Still has worked closely with SAP to develop concept applications which highlight this expertise.

We're collaborating with SAP to develop application concepts that lay the groundwork for its next generation offerings.

SAP - McLaren Pit Wall
McLaren Formula 1 Pit Wall Concepts

Dashboard concepts demonstrating the big-data computational power of SAP's in-memory database, HANA through the use-case of a Formula 1 Grand Prix race.

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McLaren F1 Race Dashboard

SAP's database appliances and analytics tools provide unique predictive insight from a vast pool of data. Our task was to communicate the advantage these predictions give to team Vodafone McLaren Mercedes within an installation at the SAPPHIRE conference in Madrid.

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