The new identity system for the Canadian Olympic Committee, built around the geometry of our humble maple leaf, was unveiled on June 6th, 2011, accompanied by a launch video. The system encompasses brand strategy, brand architecture, marks, typography, colour, graphics, photography style, writing style, and brand.
Brand Application
The new brand has been applied across a range of collateral and sponsor material shown on the world stage in London 2012.
Canadian Olympic Committee Rebrand
The identity system we developed encompasses marks for the Canadian Olympic team, Committee, sponsors and supplier lockups, the Canadian Olympic Youth Team and the Olympic Hall of Fame.
Brand Guide
A comprehensive 86 page brand manual for the Canadian Olympic Team was developed, including committee/team history, identities, typography, colour, photography/writing style, graphics, and marketing guidelines.
Graphics
Inspired by the geometry of the maple leaf, an identity system was created that reflected Canadian national coherence. Coloured with tones from the Olympic rings and Canadian geography, the result is timeless and fresh.
Canadian Olympic Committee Stationery
A full stationery set was developed for the Canadian Olympic Committee based on the identity system.
- Videographer, Editor
- Benajmin Taft
- Audio
- Toby Hulse
- Additional B-roll, Editing
- Cory Ransom
- Creative Director, Producer
- Ben Hulse
- Designer
- Greg Durrell